17:50
@bigfatsloth: there she is ;)
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LSDefine
Simple English definitions for legal terms
hybrid mark
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A quick definition of hybrid mark:
A hybrid mark is a type of trademark that combines several words to create a unique symbol or logo. Trademarks are used by companies to distinguish their products from others and to show where they come from. To be protected by law, a trademark must be distinctive, actually used in the marketplace, and registered with the U.S. Patent and Trademark Office. A hybrid mark is a type of composite trademark that combines ordinary words to create a distinctive whole. For example, advertising slogans can be protected as hybrid marks.A more thorough explanation:
A hybrid mark is a type of trademark that is made up of several words that form a distinctive whole, even if the individual words are ordinary. This type of trademark is also known as a composite trademark. Advertising slogans are often protectable as hybrid marks. A trademark registrant can establish ownership in the whole mark, but must disclaim ownership in any unregistrable parts.
For example, the hybrid mark "Just Do It" is a well-known trademark of Nike. The individual words "just" and "do" are common, but when combined with "it," they form a distinctive and memorable phrase that is associated with Nike's brand and products.