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Simple English definitions for legal terms
advertising
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A quick definition of advertising:
Advertising: Advertising is when a company tries to get people to notice and buy their product by showing it to them in different ways. This can include making commercials on TV or the internet, putting up posters or billboards, or even just having a catchy jingle. There are different types of advertising, like when a company talks about how their product is better than another company's product, or when they just want to remind people that their product exists. Some advertising is meant to give information about the product, like how good it is or what it's made of.
A more thorough explanation:
Advertising is the act of getting people's attention to promote the sale of something. It can also refer to the business of creating and distributing advertisements.
- Comparative advertising: This is when an advertisement directly compares the advertised product with another brand of the same product. For example, a commercial for Pepsi might compare its taste to that of Coca-Cola.
- Competitive advertising: This type of advertising doesn't provide much information about the product, but is used to maintain a share of the market. For example, a company might run an ad just to remind people that their product exists.
- Informative advertising: This type of advertising provides information about the quality and suitability of a product. For example, an ad for a new car might highlight its safety features and fuel efficiency.
These types of advertising illustrate how companies use different strategies to promote their products and maintain their position in the market.