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LSDefine

Simple English definitions for legal terms

forward confusion

Read a random definition: geographically descriptive trademark

A quick definition of forward confusion:

Forward confusion: This happens when people get confused and think that a smaller company's products are actually from the same source as a bigger company's products. This can happen when the smaller company uses a similar name or logo to the bigger company. It's also called direct confusion.

A more thorough explanation:

Definition: Forward confusion occurs when consumers mistakenly believe that the infringing company's products are from the same source as the trademark owner's. This confusion is more likely to happen when the infringing company is smaller than the owner, leading consumers to believe that the infringer is an affiliate of the owner.

Examples:

  • A small coffee shop named "Starbucks Cafe" opens up near a Starbucks location. Customers may mistakenly believe that the two businesses are related, leading to forward confusion.
  • A clothing brand named "Adibas" uses a logo that is very similar to Adidas. Consumers may mistakenly believe that Adibas is a knockoff or affiliate of Adidas, leading to forward confusion.

These examples illustrate how forward confusion can occur when a smaller company uses a similar name or logo to a well-known brand. Consumers may be confused about the origin of the products and mistakenly believe that the smaller company is affiliated with the larger brand.

forward and backward at sea | forward contract

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14:13
move to colorado springs and do the incline every morning
air force guys? sign me up
@NemoPropheta: Future lawyer with a nipple fetish. a LawNip
14:20
do people have nipple fetishes?
14:20
like I guess you could have a fetish for a specific type of nipple
14:21
but general nipples? that seems fairly normal
i feel like you could be too into them though
@NemoPropheta: what do u have against SLC D:
14:23
its ugly
personally, SLC is the only redeemable area of Utah minus state/national parks
D:
14:23
climate dome + pollution + grey skies and grey slush
14:24
too many stroads
okay yes but pwetty mountains
14:24
yeah but there are pretty mountains in nicer places
14:24
id much rather live in wyoming or montana
14:24
or northern arizona
heart broken
alaska >
yeah windy u win
but i do like the balance of urban and mountains here in slc
and if ur rebuttal is Denver all i can say is that everyone i've met from Colorado is insufferable so
14:26
one of my friends sister is an ada in alaska
14:26
seems cool
14:32
I went to Denver like a few weeks ago and it’s so weird how they close every coffee shop on the weekends
14:32
where the hell is the LIFE
oh umm. don't come to Utah. like 80-90% of things are closed on Sundays
14:33
okay I won’t
i want to go to the soda shop tho
okay the soda shops r bomb
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