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- [1893] 1 Q.B. 256
Contributed by ALAB
A company’s advertisement included a promise to give customers a reward if the product was ineffective. This ad was an offer to form a contract, and users who didn’t receive the promised results are entitled to the reward.
Is an advertisement for a product that promises a reward to customers who use the product and don’t achieve certain results an offer that may be accepted by customers to form a binding contract?
Yes, the advertisement was an offer and Carlill’s use of the product was acceptance, forming a contract. Carbolic owes Carlill the £100 reward.
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