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Carlill v. Carbolic Smoke Ball

[1893] 1 Q.B. 256 (England and Wales Court of Appeal 1893)

tl;dr: A company’s advertisement included a promise to give customers a reward if the product was ineffective. This ad was an offer to form a contract, and users who didn’t receive the promised results are entitled to the reward.

IRACIssue, Rule, Analysis, Conclusion

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Facts & Holding

Facts:Carbolic Smoke Ball advertised their product as an illness preventative,...

Holding:The advertisement was not a “mere puff;” it was a...

Carlill v. Carbolic Smoke Ball

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