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Simple English definitions for legal terms

vertical price-fixing

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A quick definition of vertical price-fixing:

Vertical price-fixing is when manufacturers and retailers work together to set a fixed price for a product, controlling its resale price. This is different from horizontal price-fixing, which is when competitors on the same level, such as retailers, agree to set a fixed price for a product. Price-fixing is illegal because it goes against the free market and can harm the economy.

A more thorough explanation:

Vertical price-fixing is when parties in the same chain of distribution, such as manufacturers and retailers, try to control the resale price of an item. This is different from horizontal price-fixing, which is when competitors on the same level, such as retailers throughout an industry, fix prices.

Price-fixing is the artificial setting or maintenance of prices at a certain level, which goes against the workings of a free market. It is usually illegal under antitrust law because it eliminates price competition and can harm the economy.

For example, if a manufacturer of a popular brand of sneakers tells retailers that they can only sell the sneakers at a certain price, this is vertical price-fixing. The manufacturer is trying to control the resale price of the sneakers and eliminate price competition among retailers. This can lead to higher prices for consumers and harm the economy.

vertical nonprivity | vertical restraint

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